Boohoo boss: How we will make Debenhams a force to be reckoned with

By Rosie Shepard2021-01-26T05:30:00

In news that took the sector by surprise, Boohoo has acquired the intellectual property assets of struggling department store Debenhams for £55m – but what does the fashion etailer plan to do with the business?

Since Debenhams fell into ‘light touch’ administration last April, several interested parties including JD Sports and Sports Direct have mulled a rescue bid for the department store chain. But, until now, no deal to save the business has been reached.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Two free article views per calendar month on Retail-Week.com
Detailed analysis of current trends and events
Exclusive newsletters
In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.