Boohoo boss: How we will make Debenhams a force to be reckoned with
In news that took the sector by surprise, Boohoo has acquired the intellectual property assets of struggling department store Debenhams for £55m – but what does the fashion etailer plan to do with the business?
Since Debenhams fell into ‘light touch’ administration last April, several interested parties including JD Sports and Sports Direct have mulled a rescue bid for the department store chain. But, until now, no deal to save the business has been reached.
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