Body Shop is attempting to return the UK business to a growth footing this year, with the launch of loyalty scheme Love Your Body early next month.
The beauty specialist is applying the repositioning strategy that reinvigorated its US business to the UK chain, where like-for-likes fell 13 per cent last year. A spokesman said the US experience had already proven the loyalty card's merits.
The£5 card replaces the People Card and goes on sale across the 200-store chain on June 7. It entitles shoppers to free gifts and 10 per cent off.