From Burberry monogrammed capes to Coke bottles emblazoned with names, the must-have items of the past year have been personalised.
Personalisation is the watchword for retailers wanting a closer customer relationship. But what are the benefits and how do you measure ROI?
Retailers all over the world are taking a more personal approach to their customers in a bid to stand out from the crowd.
Patrick Blower’s take on Mike Ashley’s bid to oust most of Debenhams’ board, while Julian Dunkerton wants back in at Superdry.