Blog: Twitter pushes fashion week agenda

Social network Twitter has created a fashion guide to allow users to follow the major fashion weeks online.

The Fashion Guide explains how users can follow the action and highlights key Twitter users who will be posting updates throughout. These include bloggers, models and fashion writers.

The guide is set up to allow users to follow everyone on the list or just individual accounts. This provides them with a useful tool to enjoy the fashion weeks if they are not there are to raise the profile of the fashion industry among groups who may not previously have engaged with the topic.

For retailers, in addition to this being a useful way to follow the shows, the guide could provide inspiration for future campaigns. It’s a great example of making social media accessible and increasing brand awareness.

• You can see Twitter’s Fashion Guide here.