Online giant Amazon has launched Amazon Pages and Posts to improve the look, feel and performance of other retailers’ pages on its site.
Online giant Amazon has launched Amazon Pages and Posts to improve the look, feel and performance of other retailers’ pages on its site. The pages, available to any business trading through Amazon, allow retailers to create a custom URL, post short messages and select from a choice of templates to improve the look of their page.
The model takes familiar elements from social networking sites and combines them to create the new-look pages. This includes timeline-style layouts, product galleries and a feed of posts – called Amazon Posts. Retailers can select which template they want to use, as well as controlling which elements of the page they display, meaning that they can alter their marketing over time.
The main benefit of the pages is the in-depth analytics that Amazon is able to provide. By using Amazon Posts and Pages, retailers can see which posts have led to the highest click-through rates and alter their activity accordingly.
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