DVD and video e-tailer Blackstar.co.uk has changed its name to Sendit.com as it goes for growth.
The e-tailer also plans to increase its range of computer games and accessories to diversify its offer. Sendit.com managing director Ian Loughran said: 'Sendit.com will be backed by our firmly established core values of competitive pricing and excellent customer service.
'The Blackstar name saw us safely through the dotcom boom and bust, and into profitability. But it's time to move the business on to the next level, and give the brand room to grow.'
Sendit.com launches today, with 1 million registered customers in 189 countries.