How is Black Friday playing out for retailers? You can gauge the trend using this live data feed that tracks address look-ups online.

All eyes are on what this year’s Black Friday promotional push will mean for retailers. Our data feed from PCA Predict will help you follow developments over the week. 

NB: 2015 performance is shown in blue, 2016 so far in green.


PCA Predict’s data shows a year-on-year comparison of delivery address look-ups made by consumers in the checkout process on websites – a typical element of the purchasing process which can serve as a proxy for the sales trend.