Leader: Black Friday boost isn’t all it seems

George MacDonald

It was a tale of two Novembers for retailers, the latest sales stats showed.

To what extent will Black Friday and Cyber Monday have pulled forward Christmas sales, particularly since this year’s event coincided with payday for many? And how profitable were those sales for retailers?

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.