Retailers hoping for a bright start to the golden quarter are set to be disappointed as Black Friday footfall is expected to be driven down by low consumer confidence across the UK.
Footfall across bricks-and-mortar retail destinations is predicted to fall 4.5% year on year, as dampened consumer confidence continues to bite, according to research by Springboard.
This represents the third straight fall in Black Friday footfall in as many years, with 2018 down 5.4% and 2017 down 3.6%. The high street is likely to be hit the worst, seeing a 5.5% drop.
Springboard forecasts that consumers are unlikely to be visiting stores this year because Black Friday falls a week later than usual on a payday weekend. It also points to the “prevalence of discounting from retailers through the year” as well as mounting scepticism about Black Friday discounts generally, for the decline in consumer interest.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.