SWOT analysis: Are ex-Asos boss Beighton and Matchesfashion a match made in heaven?

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As former Asos boss Nick Beighton takes the helm of luxury ecommerce platform Matchesfashion, Retail Week explores where the business is now and what he could bring to the table.

Matchesfashion has had a tumultuous few years, with three new chief executives appointed over the last four years, while the pandemic proved tough as shoppers switched to more casual dressing.

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