Beatties to open 'contemporary' store at Telford

Department store Beatties opens its 12th shop next Friday at Telford, Shropshire.

A 'more contemporary' look is being adopted and fashion names such as Jane Norman and Oasis have been lined up for the 85,000 sq ft (7,900 sq m), two-level store.

'We believe that Telford's customers are quite contemporary in their tastes, and we intend to reflect that,' said general manager David Pardoe.

Beatties reports interims on Wednesday. At the May AGM the retailer posted like-for-like sales growth for the first quarter of 1.1 per cent.