The DIY retailer said it is changing the shape of its board to “refocus for the future and put real strength into best serving its customers through a clear commercial agenda”.
Kenrick will be replaced by Rob Bacon, chief operating officer at Carphone Warehouse, as B&Q combines marketing and employee engagement under one board director. Bacon will join B&Q as customer and employee brand director next year.
B&Q and Kingfisher UK Division chief executive Euan Sutherland said: “Having grown market share during 2008, now is the right time for B&Q to reform to sustain and increase that growth in 2009. A restructure at board level will gear the business to be more commercially aligned and link customer insight and brand to our internal employee brand development in one team.”
On the B&Q board Bacon will be joined by: Martyn Phillips, operations director; John Colley, commercial director; Andy Wiggins, services and multi-channel director; James Skelton, finance and IT director; Tim O’Connell, supply chain director; and Terry Hartwell, group property director.
During her time at B&Q Kenrick “markedly” improved the effectiveness of B&Q’s advertising through the reintroduction of staffer adverts and successfully negotiated and won the TV sponsorship rights to Channel 4’s 4homes.
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