DIY chain B&Q has launched an ad campaign featuring its own staff to show customers it offers real value.
The Real Staff, Real Value ads – which will run on TV and in print – have the tagline “Let’s do it, let’s B&Q it”.

“Our research indicates that in these uncertain times, people feel more confident shopping in well known, multiple retailers with expert staff,” said B&Q marketing and customer proposition director Jo Kenrick. “This campaign goes back to our roots and taps into the existing goodwill people have for our store staff.”

The retailer has used more than 500 employees in its ads over the past 12 years.