Australian menswear retailer Industrie is to make its UK debut in London’s Seven Dials at the end of the month.

It will be the first time Industrie has opened a shop outside of Australia. The retailer, which already ships to the UK from its website, will open the 1,234 sq ft store on Earlham Street.

Industrie, which has around 70 stores in Australia about two thirds of which are standalone shops, will join Farrell Menswear, Robbie Williams’ clothing label, which opened a 764 sq ft pop-up earlier this month on Earlham Street.

Brian Bickell, chief executive of Seven Dials developer Shaftesbury, said the Industrie signing “further enhances Seven Dials’ reputation as the destination of choice in London for the very best UK and international independent brands”.

Shackleton and Jones Lang LaSalle acted for Shaftesbury. Industrie dealt direct.