All Asos articles
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NewsTopshop.com relaunches in Ireland
Topshop has launched a standalone website in Ireland, giving customers a direct way to shop the fashion brand’s full collection.
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Opinion‘Too many strategic decisions are built on underlying tech assumptions that no longer apply’
A surprising number of transformation programmes are built to address familiar challenges without acknowledging how far the parameters of what’s technically possible might shift, maintains AlixPartners’ Brian Kalms
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NewsAsos bolsters menswear offer with new third-party brands
Asos is adding nine new menswear brands to its line-up as it doubles down on its commitment to build a leading destination for credible and culturally relevant fashion.
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AnalysisPartnership update: Asos taps into ChatGPT, Ikea fights crime with new collaboration, and more
Welcome to the Solutions Spotlight partnership update: Retail Week’s round-up of the latest innovative technology and supply chain tie-ups in retail
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NewsTopshop drafts in retail property advisers as it weighs up store plans
Topshop is working with retail property advisers as the fashion brand looks to expand its bricks-and-mortar network, Retail Week can reveal.
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NewsAsos launches stylist app in ChatGPT
Asos has launched a styling app in ChatGPT to bring fashion discovery through products and video content to consumers in the UK and US.
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NewsM&S acquires ex-Asos warehouse for £67.5m
M&S has acquired Asos’ former Lichfield distribution centre for £67.5m to accelerate the ongoing transformation of its fashion, beauty and home business.
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AnalysisVirtual try-on: Gimmick or soon to solve the industry’s returns problem?
Virtual try-on and augmented reality (AR) are not new innovations, yet more brands and retailers are investing in this space. Fashion powerhouse Zara is one of them.
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DataFun leaderboard: the 80 ‘most fun’ retailers, according to consumers
Thanks to data shared with Retail Week by OC&C, we can reveal the UK retailers that consumers say are the most fun to shop with.
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AnalysisAsos pierces war gloom with ‘green shoots’ update
As Asos pushes on with its turnaround, boss José Antonio Ramos Calamonte was able to report the first monthly increase in new customers for five years, and changes made to sourcing mean there has been no war hit so far
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NewsAsos shows ‘topline improvement’ as losses narrow and customer base grows
Asos has reported early signs of “topline improvement” as its losses narrow, and it has grown new customers.
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AnalysisWhat is fashion’s obsession with speed?
Behind the billboards and catwalks, there’s a race taking place in the mass-market fashion sector currently that you might not be aware of. Brands are now competing on who can create, produce, and sell the latest trends on the shop floor the quickest.
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GalleryStore gallery: Asos pops up at Adidas Oxford Street flagship for the weekend
Asos has taken over part of Adidas’ London Oxford Street flagship for the weekend to celebrate the launch of its third womenswear collection with the sporting giant.
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NewsAsos marks third Adidas Originals collection with London pop-up
Asos is set to release its third womenswear collection with Adidas Originals next week, with the collaboration available to buy in-person at the sportswear giant’s London flagship for the first time.
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Chart of the WeekCharts of the Week: Fashion ecomm and EBITDA, UK payments, and more
How two leading fashion etailers have dealt with falling revenue, and how the UK pays compares to the rest of Europe
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AnalysisApp tour: How Asos’ revamped app is helping the fashion giant win back shoppers
Asos reported this morning its underlying profitability had jumped by 50% and that it was making “good progress” in its quest to win back customers
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NewsAsos improves profitability as turnaround takes hold
Asos has reported an almost 50% jump in its underlying profitability for the first half of its financial year.
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NewsFrasers increases exposure to Asos
Frasers Group has increased its exposure in Asos to 29.26%, after adding potential voting rights through financial instruments.
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NewsAsos names former Amazon Fashion exec as new global trading boss
Asos has appointed Amazon Fashion general manager Natasha Jeffers to the newly created role of managing director of global trading.
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AnalysisHere’s what happened at Topshop’s AI-powered shoppable catwalk
Hot off the heels of London Fashion Week, I headed up to Manchester to spend the evening with Topshop and witness the world’s first AI-powered immersive shoppable catwalk


















