All Asos articles
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NewsAsos marks third Adidas Originals collection with London pop-up
Asos is set to release its third womenswear collection with Adidas Originals next week, with the collaboration available to buy in-person at the sportswear giant’s London flagship for the first time.
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Chart of the WeekCharts of the Week: Fashion ecomm and EBITDA, UK payments, and more
How two leading fashion etailers have dealt with falling revenue, and how the UK pays compares to the rest of Europe
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AnalysisApp tour: How Asos’ revamped app is helping the fashion giant win back shoppers
Asos reported this morning its underlying profitability had jumped by 50% and that it was making “good progress” in its quest to win back customers
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NewsAsos improves profitability as turnaround takes hold
Asos has reported an almost 50% jump in its underlying profitability for the first half of its financial year.
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NewsFrasers increases exposure to Asos
Frasers Group has increased its exposure in Asos to 29.26%, after adding potential voting rights through financial instruments.
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NewsAsos names former Amazon Fashion exec as new global trading boss
Asos has appointed Amazon Fashion general manager Natasha Jeffers to the newly created role of managing director of global trading.
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AnalysisHere’s what happened at Topshop’s AI-powered shoppable catwalk
Hot off the heels of London Fashion Week, I headed up to Manchester to spend the evening with Topshop and witness the world’s first AI-powered immersive shoppable catwalk
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InterviewTopshop global marketing director: ‘There’s much more to come’
Topshop is once again breaking the boundaries of fashion as the brand hosted the world’s first AI-driven catwalk last week.
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NewsAsos pays tribute to co-founder after death from fall
Asos has paid tribute to one of its co-founders who died after a fall in Thailand.
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AnalysisCan Topshop regain its past heights with John Lewis tie-up?
Cult fashion favourite Topshop is back on British high streets this week under its tie-up with department store chain John Lewis
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NewsAsos launches virtual try-on tool
Asos has introduced a new virtual try-on tool that lets customers view how selected products look on them.
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NewsAsos head of loyalty departs
Asos head of loyalty and customer engagement Macy Hong has left the online fashion giant after more than three years.
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NewsAsos speeds up design process with AI tool
Asos has upskilled more than 100 of its designers in generative AI to speed up its production process.
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NewsTopshop launches dedicated European website
Topshop has launched a dedicated European website, which aims to deliver the “full brand experience” to customers based in 23 countries across the continent.
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NewsAsos introduces handling fee for serial returners
Asos is to start charging UK customers who frequently send back their orders a handling fee as it clamps down on serial returners.
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FeatureInside the boardroom: what retail leaders expect in the year ahead
What’s next for retail in 2026? We spoke to the biggest names in British retail to uncover their predictions for the challenges and opportunities ahead.
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AnalysisAsos’ CEO on how the fashion retailer plans to win back customers
Asos is gaining momentum with its turnaround plan after it shrunk pre-tax losses last year. With profitability on the up, chief executive José Antonio Ramos Calamonte is turning his attention to restoring revenue growth
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NewsAsos posts full-year earnings rise despite sales fall
Online fashion retailer Asos is “ready to reclaim our place as the most exciting destination for fashion-loving customers” after reporting an improved financial performance.
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NewsAsos cuts interest rates in new refinancing deal
Asos has secured new refinancing worth nearly £238m in a deal that will slash its interest rates by £5m each year.
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AnalysisCan pureplay retailers survive without stores?
There have been a host of online retailers launching into physical retailing as of late, with fast-fashion giant Shein gearing up to launch concessions across France this month, while Asos opens yet another pop-up ahead of the peak trading period.