At its AGM, the group also revealed pre-tax profits are likely to beat market expectations for the year to March 31. Asos chief executive Nick Robertson said: “We have been encouraged by the reaction to our new designer boutique and the recent launch of our premium brand offer.”
He added: “With six months of the year to go, including the important Christmas period, and faced with tougher comparables, it is too early to assess whether our current sales performance will continue for the full year.”
Seymour Pierce analyst Richard Ratner said: “A stellar performance given the softening elsewhere during August of some e-commerce sales, as confirmed by the ONS statistics and Ideal Shopping Direct's results. Asos is in the right area of the marketplace-internet and young and aspirational fashion. Moreover, it still has huge growth potential in terms of product range, market positioning (its move into more aspirational areas) and possible geographical expansion.'
Asos had 1.4 million registered users at the end of September, compared with 1.1 million the previous year.
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