Asda claims that the 66 per cent price cut will make it the cheapest place to buy NRT in the country. The patches will be priced at£5 for one week's supply after which customers will be able to buy four boxes for£20 for the five following weeks. This will allow customers to buy a week's worth of patches for the same cost as a packet of cigarettes.
Tesco has also rolled out a scheme to encourage smokers to quit. Tesco shoppers can trade Clubcard vouchers to receive four times their face value against nicotine replacement products. For every£10 of Clubcard vouchers, shoppers will receive£40 towards smoking cessation course fees.
In the UK, 26 per cent of people aged 16 years and older are smokers and 120,000 people die of smoking-related illnesses every year.