In its February sales report, Wal-Mart said: “Asda’s sales strengthened and exceeded management’s expectations, with sold results from seasonal sales for Valentine’s Day and Mother’s Day events.
“Asda’s strong focus on roll-backs is proving very effective in a market where disposable income is down, with the roll-backs delivering further growth in weekly customer traffic.”
Footfall rose by 1 million year on year during February.
At group level, Wal-Mart posted an 8.9 per cent rise in net sales to US$29.19 billion (£14.51 billion) in the four weeks to February 29. The international division, which includes Asda, achieved the highest increase of 19.8 per cent to US$7.26 billion (£3.6 billion).