AC Nielsen ranks Asda above Sainsbury
Asda has moved back into the number two slot ahead of rival Sainsbury, according to AC Nielsen's Total Till Spend report. The data for April gives Asda a 15.4 per cent market share, just ahead of Sainsbury's, which has 15.1 per cent. However, this still represents a 1.3 per cent decrease year-on-year, compared with a 2.5 per cent increase for Sainsbury's. The monthly Figures are based on the 12 weeks to April 22.
AC Nielsen group managing director Eleni Nicholas said: 'Asda traditionally do well over holiday periods, such as Christmas and Easter, and we expected an improvement in their performance this month.'
TNS figures released later today are expected to back AC Nielsen's results, also putting Asda at number two.
Tesco is still outperforming the rest of the sector, with a market share of 29.1 per cent - an increase of 5 per cent year-on-year.
No comments yet