According to data from TNS, volume sales for Primark dropped 10 per cent on last year for the 24 weeks to September 14.
Asda is now only behind Marks & Spencer in the UK for volume of clothes sold. George managing director Anthony Thompson has said the Asda label will overtake M&S as Britain’s biggest clothing retailer by 2011.
Thompson, a former retail director for M&S, has refocused George’s clothing offer more towards the over-40 shopper and mothers with young children.
It has also concentrated on basics such as socks and underwear. Its recent trading figures have been boosted by back to school offers.