Retailers slash prices to ensure they get a happy Easter
Asda has announced it is slashing jeans prices by 25 per cent, from£4 to£3. The price change, which takes effect tomorrow is against a background of discounts over the Easter weekend from 29 other retailers.

Asda said that its George Jeans price cut represented a price investment on£2.5 million, but that no concession had been made to the garments' build. Quality testing of the products made them comparable to the Next, Gap Levi's and Diesel equivalents.

Newly appointed boss Andy Bond said: 'I'm delighted we can make this move because I know its going to make a real difference to millions of shoppers.'

The discount is just one of a range of discounts designed to entice shoppers out onto the high street this Easter. Williams de Broe analyst Gillian Hilditch noted that Easter falling early this year has meant that only 4 to 6 weeks has separated January Sales from Easter Sales, making it seem to shoppers that retailers have been permanently on Sale this year.

Here is a summary of the discounts that Hilditch has observed:

Allied Carpets

Up to 60% off until March 29


Variety of discounts until April 5


Up to 70% off kitchens, 1/3 off bathrooms, 1/2 price appliances, up to 20% off flooring - ongoing

Cotswold Company

20% off all purchases over£100


Up to 25% off selected lines until April 6


20% off throughout store until March 28


Ongoing 50% off designer choice collection


Up to£200 off selected items until April 6

Faith Shoes

Up to 50% off selected items - ongoing

Fired Earth

20% off all tiles until May 31

Furniture Village

Up to 50% off. Everything reduced


Up to 20% off selected lines until April 3


10% off everything


Up to 25% off furniture until April 17


25% off selected garden and BBQ lines. More than 50% of selected bathroom lines until March 28


50% off selected tables; 33% off beds until May

House of Fraser

Up to 50% off selected items until April 10


Selected discounts

Land of Leather

Half price on selected items until March 28

Laura Ashley

Up to 25% off home furnishings until March 28


Up to 50% off clothing and home - ongoing


Half price plus 20% extra off when spending£99 until April 6

Miss Selfridge

Up to 50% off selected lines - ongoing


20% off ride-ons, 10% off Maclaren pushchairs, 30% off selected bags until March 28


Up to 50% off homeware until March 28

Sofa Workshop

Up to 40% off plus Easter offers until March 28

Topps Tiles

Massive sale on stone and laminate until March 28


Up to 50% off many products until April


More than 50% off selected toys, home and entertainment - ongoing