Asda clothing brand George has today launched a replica of a dress worn by US film star Hannah Montana for £10.
The dress has been launched to coincide with the launch of the film Hannah Montana: The Movie, starring Miley Cirus, who plays Hannah Montana.
Cirus wears the original dress in the film, which premiered last night and goes on general release on May 1. The Hannah Montana pink frilly dress will be sold in stores nationwide and at George.com.
The dress is featured in the trailer for the film and is expected to cause a frenzy among parents and children as Asda has been flooded with more than 35,000 requests for Montana-style outfits. In a recent Asda survey of more than 10,000 mums, 43 per cent said Hannah Montana was their child’s favourite brand, only narrowly beaten by High School Musical with 44 per cent.
George brand director Fiona Lambert said: “High end fashion brands like Chanel, Louis Vuitton and Marc Jacobs often have waiting lists for their most sought after products. Who would have thought 10-year-olds might want a waiting list for a Hannah Montana Dress?”
Asda is also offering customers the chance to meet Hannah Montana in a competition.