The 30,000 sq ft Megamart Outlet Centre, which was designed by London design consultancy JHP, is a new strategy for Arvind Mills, which operates from 2,000 sq ft to 5,000 sq ft outlets traditionally.
The format will provide shoppers with an entry point for brands in a contemporary department store style, according to JHP director Raj Wilkinson.
The store has two floors and, as well as men’s, women’s and children’s casual and smart clothing, it has a marketplace and a cafe. If successful, it will be rolled out to other large Indian cities.
Arvind Mills managing director Sanjay Lahbai said: “We have 75 stores, all of which are doing well. This has given us the confidence to open our first Outlet Centre.”
The Indian value retail store model is a bare concrete shell where everything is red throughout, indicating the discount offer.
Wilkinson added: “We provided much more of a department store experience, with calm, neutral finishes, a strong logo accent of red and controlled brand fit-outs.”
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