Arsenal Football Club is to debut a new fashion-focused store in Brent Cross in July.
The 2,270 sq ft shop has been benchmarked against sports brands to produce trendy merchandise.
The Brent Cross store, in Arsenal’s heartland of north London, will offer click-and-collect and will host Q&A sessions with Arsenal legends.
Cushman & Wakefield and Lunson Mitchenall acted for Brent Cross owners Hammerson and Standard Life Investments. Harper Dennis Hobbs acted for Arsenal.