Argos customers can now receive product videos to their mobile phones after its supplier Wow! Stuff created the service to promote its Science Museum range.
In Argos’s Christmas Gift Guide, which was released in stores last week, eight Science Museum products have a TXT4VID logo against them, showing that customers who text one of the product’s names to a short code will receive a video showing the product in action.
Wow! Stuff and TXT4VID founder Richard North thinks that it should be possible to at least double sales of a product from a catalogue page using the service. In the past, his company has achieved 300% to 500% increases in sales by running product videos in stores, including on internet-enabled touchscreens.
TXT4VID said that Argos customers should receive a link to the 20-second video within about 10 seconds of sending the text. Customers must have a video- and WAP-enabled phone in order to download the video, and they will incur data charges at the standard rate. However, TXT4VID stressed that it is not making a profit on the service.
Argos would not comment on whether the service would be rolled out to a wider range of products in its future catalogues.