All Ann Summers articles – Page 7
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News
Breakfast briefing: Retail news on Argos, Ann Summers and Tesco
Retail news round-up October 30, 2013: Argos advert banned by the ASA; Ann Summers hires Propaganda to widen appeal; Tesco awards Amscreen contract for dynamic screens
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Opinion
Comment: Make your business the perfect fit for customers
It’s a bit of a chicken and egg type of question about what came first: the retailer or the customer? Does the retailer meet the needs of the consumer or create them?
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Analysis
Analysis: How can retailers prepare for the mobile revolution?
As mobile technology continues to influence the virtual and physical shopping experience, Jon Severs looks at how retailers can prepare for the mobile revolution.
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News
Ann Summers - company profile
The retailer is launching wholesale collections following the popularity of Fifty Shades of Grey.
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News
Ann Summers eyes wholesale growth as it reports profits jump
Ann Summers is plotting wholesale growth after its tieup with Shop Direct helped to drive a profits rise in its last financial year.
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News
Lovehoney starts US marketing push as it launches Fifty Shades range
Online sex toy retailer Lovehoney has kickstarted a major marketing push in America as it starts selling the official Fifty Shades of Grey collection in the country.
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News
Superdrug to stock Ann Summers sex toys in-store
Health and beauty retailer Superdrug is to start stocking Ann Summers sex toys in its stores as the erotic retailer becomes more mainstream.
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News
Ann Summers seeks prime locations to roll-out new shopfits
Ann Summers chief executive Jacqueline Gold has met landlords to explain the lingerie and sex toy retailer’s more sophisticated shopfit in a bid to secure prime locations.
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Analysis
Video: "Customers are bored with austerity – give them something exciting", says Ann Summers boss
Ann Summers chief executive Jacqueline Gold has challenged retailers to stop focusing on austerity in their marketing communications.
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Gallery
In pictures: Day two at Retail Week Live 2013
Photos from day two at Retail Week Live including Mary Portas, John Walden, Jacqueline Gold and Sebastian James.
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Analysis
Analysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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News
Boost to the ‘bottom line’ at Ann Summers
Ann Summers has taken its first steps into the world of cosmetic surgery, offering “breakthrough” bottom lifts to its customers.
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News
Video: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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Opinion
Comment: Seizing the Fifty Shades opportunity
Retailers of all sorts can benefit from the popularity of the risqué book Fifty Shades Of Grey.
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News
Ann Summers launches virtual fitting room app
Ann Summers is using augmented reality app Blippar to bring its brand to life, including allowing customers to virtually try on its lingerie.
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News
Lovehoney eyes international growth as it plans Coco De Mer store expansion
Erotic etailer Lovehoney is looking overseas for growth as it eyes opening Coco De Mer stores worldwide.
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News
Fifty Shades effect sends Ann Summers sales rocketing 78%
Sales at Ann Summers have soared 78% year-on-year helped by the phenomenal success of erotic novel Fifty Shades of Grey.
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Analysis
Campaign of the week: Ann Summers, Summer of Sex
Not every advertising campaign gets it right, and Ann Summers’ latest offering could turn out to be something of a clanger.
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News
Ann Summers takes next step in rebrand
Lingerie and sex toys retailer Ann Summers is to roll out its new store format in the autumn as its rebrand gathers pace.
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News
Sales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign