Strong like-for-like sales for sex toys retailer
Adult toys and lingerie proved popular Christmas stocking fillers this year, if Ann Summers' latest trading statement is anything to go by. The retailer reported an increase of 10 per cent in like-for-like sales for the month of December 2004.
In the eight weeks to Christmas, the retailer's 121 stores served 1 million customers. Its top selling item was the Rampant Rabbit vibrator.
Ann Summers chief executive Jacqueline Gold says: 'It seems that women up and down the country can't get enough of Ann Summers. Santa was kept very busy unloading sackfuls of Rampant Rabbits.'
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