All articles by Angus Thirlwell
-
OpinionAngus Thirlwell: āForget the caterpillars ā retail needs collaboration, not conflictā
Three years ago, I was spitting chocolate feathers. Customers on social media began alerting me to a suspiciously similar range of chocolate slabs that had appeared in Waitrose.
-
OpinionComment: Creating a new model for the chocolate business
Britain is experiencing a renaissance in chocolate production and Hotel Chocolat is leading the way, says Angus Thirlwell.
-
OpinionComment: Why we worship the Easter egg
It is a good time to think about the strength and simplicity of your offer, and resist the urge to churn and change rather than evolve.
-
OpinionComment: Hotel Chocolat's Angus Thirlwell on retail authenticity
We are fortunate at Hotel Chocolat in having the worldās most seductive food as our subject matter. Chocolate plays on the emotions as well as the taste buds and thatās perhaps why we have so many ultra-committed customers.
-
OpinionComment: Bonding with consumers helps drive ideas and investment
Almost three years ago, Hotel Chocolat raised more than Ā£4m by offering the UKās first ever āchocolate bondā to our customers.
-
OpinionComment: Customer loyalty can lead to retail currency
Customers can sniff out phonies so learn to keep them happy.