Tesco has taken the fight to Amazon today by extending its same-day delivery service to 300 stores, enabling it to reach 99% of UK households.
Following an initial launch in London and the South East in 2014, Tesco shoppers across the country will now be able to order an unlimited number of grocery items online by 1pm for delivery from 7pm onwards.
The move will put Tesco ahead of Amazon in terms of coverage â while Amazonâs Prime Now members can already enjoy free same-day food deliveries, the online Goliathâs service is currently only available in a handful of UK cities.
Each Tesco delivery will cost shoppers between ÂŁ3 and ÂŁ8, but the grocery giant â like Amazon â is incentivising members of its Delivery Saver membership scheme with free same-day drop offs for a period of time.
Tescoâs bricks and mortar clout may have given it the upper hand on this occasion, but as demand for same-day delivery rockets, thereâs no doubt Amazon and Tescoâs feisty grocery rivals will be hot on their heels.
Also today, Retail Week unveiled that Shop Directâs group ecommerce director Jonathan Wall is leaving the pureplay retailer.
Quote of the day
âGraze is a successful business, focused on delivering its ambitious plan to be the worldâs largest healthy snack brand. There is currently no sales process Âunder way.â
A Graze spokesperson denied reports of a ÂŁ300m sale by its private equity owner
Today in numbers
7
The number of years Jonathan Wall served as ecommerce director at Shop Direct
ÂŁ4.5m
McCollâs interim profit before tax, down from ÂŁ8.2m year-on-year
Tomorrowâs agenda
Look out for the latest instalment of Retail Weekâs Christmas in July series.
Emily Hardy, senior reporter


















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