Amazon used London Fashion Week, when fashionistas from across the globe descend on the capitol to glean what next season will bring, to test out a new one-hour delivery service.

The feisty etailer, which has just launched its own fashion label, has used the high-profile event to pilot getting on-trend clothing – from Nicola Formichetti’s Nicopanda range – to customer’s doorsteps within 60 minutes.

It’s a far cry from what the fashion world is used to – a six-month delay from the catwalk to the high street – and more reminiscent of the delivery wars raging on in the grocery sector.

Amazon hopes its “see-now-buy-now” collection will help it lay down a marker in the UK fashion sector.

Meanwhile, Retail Week also launched a week of fashion-focused coverage edited by M&S style director Belinda Earl.

Today Earl, former chief executive of Debenhams and Jaeger, discusses the importance of London Fashion Week, ‘Buy Now, Wear Now’ and the changing high street in our video interview.

The video kicks off a week of fashion news, interviews and features. Visit daily for your fashion fix.

Quote of the day

”John Lewis will need to keep fighting hard to defend market share as Amazon’s offer grows in sophistication beyond the functionality of ebooks and bin-liners”

– Bryan Roberts in his column that asks, is Amazon trying to be the next John Lewis?

Today in numbers


Growth in headcount at Kurt Geiger during the year to January 28. It now employs 2,291 staff. 


The decline in full-year pre-tax profit at TJX UK, which consists of TK Maxx, HomeSense and

Tomorrow’s agenda

Look out tomorrow for interim results from French Connection, a third-quarter update from Ocado and the latest grocery figures from Kantar and Nielsen.

Emily Hardy, senior reporter