In the second of a two-part examination of the future role of shops, Mark Faithfull looks at how some of the innovators in both the retail and food and drink sectors are experimenting with form and function as they strive for relevance and purpose in a confusing world.
Robertson’s digital-savvy shoppers of 2012 have been followed by fully native Gen Z consumers, yet over three-quarters of retail sales are still completed in stores, the vast majority of food shopping continues to be conducted in supermarkets – despite the huge window of opportunity afforded online during the pandemic – and some of the world’s slickest global brands, from Apple to Nike, Lululemon to Ikea, continue to advocate physical retail.
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