Retail surgery: Should I still approach each of my channels individually or as one?

Many retailers and agency partners are still not able to achieve integration effectively when it comes to marketing.

“The reason this question still gets asked is simply because integration remains a challenge” says Adam Fulford, strategy and planning director at creative engagement agency Rufus Leonard.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.