Retail surgery: How do I ensure my website can cope with unexpected traffic booms?

Petit Bateau saw its dungarees sell out when the Prince was photographed wearing them on his first birthday.

Over the last year retailers have been noticing the ‘George effect’, with certain childrenswear brands seeing items in high demand, driven by Prince George’s endorsement. 


Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Sign up for a month FREE trial

Subscribe now