Latest research shows extent Amazon is disrupting the retail landscape this golden quarter and how competitors can react to the challenge.

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Four in 10 consumers spent with Amazon this Black Friday and more are likely to sign up to Amazon Prime as demand for fast Christmas delivery mounts, new research reveals.

The etail giant is busy working on ways to fully integrate the Amazon brand into the way in which we shop, interact with one another and ultimately spend our hard-earned pounds – whether it’s the launch of its voice personal assistant Alexa, Amazon Go or the continued development of Amazon Prime.

As the online behemoth continues its march into new categories and widens its delivery offer, how can the rest of the industry compete?

To do so, retailers need to understand what they’re up against. As part of Retail Week’s Fresh Thinking for the New Year campaign, in association with Mastercard, our infographic below outlines some key statistics highlighting the etailer’s place at the retail table this Christmas.

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  • To discover more exclusive insights and bespoke data from the Fresh Thinking for the New Year campaign, click here