A new shopper study has revealed 92% of the UK is registered with a loyalty scheme, but 20% of shoppers have failed to redeem any points.

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Keeping customers loyal is one of retailers’ biggest challenges and findings from exclusive new shopper research shows just important it is for retailers to get their loyalty offering right.

When questioned about what’s important to them, 28% of shoppers say loyalty schemes come higher up their priority list than customer service.

Find out more in our exclusive infographic, designed to help retailers understand the importance of loyalty programmes to shoppers and how that should inform their loyalty strategy for 2017:

Mastercard infographic day two

 Based on consumer survey results from Mastercard and Retail Week

 Based on consumer survey results from Mastercard and Retail Week

Today’s shoppers are more promiscuous than ever, enabled by the technology they carry in their pocket. People can be in your store discovering product and buying that same item elsewhere using their smartphone.

It’s little wonder therefore that retailers are investing heavily in loyalty schemes. M&S, Paperchase and Harvey Nichols are just three retailers that have launched a loyalty programme over the past year. Find out more about what your competitors are doing with their loyalty schemes here.

Access Mastercard’s exclusive service on helping retailers make the most of their data

  • How can retailers benefit from loyalty schemes?

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  • What you can learn from competitors’ loyalty schemes.

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  • To discover more exclusive insights and bespoke data from the Fresh Thinking for the New Year campaign, click here.