‘In Primark’s bleak midwinter, one guiding star gives hope’
By 
George MacDonald2026-01-08T14:57:00
Despite tough conditions, the UK was the standout performer as Primark’s overseas business slumped. Applying lessons learned at home internationally should help the retailer recover, believes George MacDonald
However, in a bleak midwinter for Primark, one guiding star provides some hope. While sales in Europe slid and in the US – a market for which the retailer has high hopes – volatile conditions took a toll, Primark did much better in its core domestic markets.
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