Understanding how consumers shop across multiple platforms will grow increasingly important for retailers as online journeys become more complex.

Consumers surveyed for this Retail Week infographic in association with Criteo – 1,000 in total based on a representative sample of the UK population – are generally positive about the mobile shopping experience offered by retail brands.

However, retailers have some way to go to build a truly effective mobile offering, and one that integrates with other online shopping platforms in a seamless fashion.

To download the accompanying report, Cross device retailing – connecting the digital dots, click here.

Criteogrpahic1

Criteogrpahic1