Analysis: Shopping centre landlords embrace digital innovations

At Intu Lakeside and Intu Watford, landlord Intu is piloting digital hoardings as an interactive home page for its new transactional website, allowing shoppers to buy from the screen and then collect from the centres

Landlords across Europe are drilling down into their customer data and piloting digital innovations to discover how modern shoppers want to connect with physical stores. Mark Faithfull reports

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