All Christmas advertising – Page 14
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NewsThe Fragrance Shop debuts on TV through sponsorship deal
The Fragrance Shop has launched its first TV marketing campaign after securing a deal to sponsor seven digital channels.
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OpinionComment: It's too early to call Christmas just yet
Late last month I was asked to present to a German company on the latest retail trends and developments from around the world.
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AnalysisInfographic: Which Christmas ads generated the most awareness?
Which retail Christmas ads generated the most buzz? Data from YouGov’s Brandindex highlights whose ads worked and who didn’t.
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AnalysisAnalysis: Retail Christmas adverts - sifting the crackers from the turkeys
Which retail campaigns hit the right note and which need a rethink? Rebecca Thomson gets the views of two advertising experts and assesses social media reaction to some of this year’s Christmas ads.
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AnalysisInfographic: Retail Christmas ads - social media reaction
This year’s crop of retail Christmas ads met with varying degrees of success on social networks. Retail Week analyses the reaction to the ads.
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OpinionComment: What ‘I’m a Celebrity’ can teach retailers
Nothing says it’s nearly Christmas like settling down in front of a roaring fire, switching on the telly and watching minor celebrities getting covered in cockroaches.
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OpinionComment: Majestic Wine sparkles - can other retailers do the same this Christmas?
Majestic Wine’s interim results showed their customary sparkle as sales and profits advanced again.
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NewsJohn Lewis launches competition for aspiring singer to star in Christmas ad
John Lewis has launched a competition to give one member of the public the chance to record a version of the track featured in its popular festive advert, for a special live edition of the commercial on Christmas Day.
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AnalysisCampaign of the week: Sainsbury's ambitious Christmas ad risks being too divisive
Sainsbury’s ambitious festive campaign is a radical step-change for the grocer, but it is questionable whether the ad is what shoppers really want from Christmas advertising.
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OpinionComment: Retailers' Christmas ads - the good, the bad and the ugly
Mid-November and it’s little more than a week since stores were festooned with vampire costumes and we’d all been merrily sending a week’s wages up in multicoloured smoke.
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NewsOddbins launches 'light relief' Mother Christmas marketing campaign
Oddbins hopes to give consumers light relief amid a flurry of emotionally charged festive ads with its Mother Christmas marketing campaign.
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OpinionComment: Has Sainsbury's stolen John Lewis' Christmas ad crown?
Christmas officially starts when department store group John Lewis unveils its festive advert. And this year was no different.
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OpinionComment: Retail’s top line should rise this Christmas
Recent major headlines in retail occurred on the same day, when Marks & Spencer and Primark both revealed their latest trading results, giving an up-to-date picture of the current state of play in the marketplace.
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AnalysisCampaign of the week: M&S's epic ad to charm shoppers to its stores over Christmas
Marks & Spencer’s new campaign is an epic showstopper that should provide enough Christmas spirit to inspire shoppers to visit the retailer over the festive season.
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NewsVideo: The Perfume Shop targets prime time TV with Christmas ad
The Perfume Shop will air its Christmas TV ad this evening and will target prime time shows as it aims to boost its audience.
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NewsVideo: Boots airs Christmas TV ad depicting generous moody teenager
Boots has launched its Christmas TV ad, which depicts a seemingly moody teenager who decides to spread some Christmas cheer.
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NewsArgos teams up with ITV for interactive Christmas campaign
Multichannel retailer Argos has linked up with broadcaster ITV to run a Christmas campaign which it describes as a marketing first.
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AnalysisCampaign of the week: Lidl adverts miss middle-class consumer target
Lidl is targeting middle-class consumers with its first nationwide TV campaign promoting its Deluxe Christmas range.
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OpinionBlog: Tesco's UK marketing director David Wood on the 2013 Christmas campaign
Christmas is my favourite time of year. With just over 6 weeks to go, I am getting very excited and we know many of our customers are already planning theirs too.
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NewsVideo: Marks & Spencer Christmas ad makes debut on YouTube
Marks & Spencer launched its Christmas ad campaign on YouTube and social media on Monday, and it will air tonight on TV during Coronation Street.