All Christmas advertising – Page 12
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OpinionRetail surgery: When should ecommerce executives start planning for the golden quarter?
When is the right time for ecommerce executives to start planning for the golden quarter?
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AnalysisAnalysis: Is Marks & Spencer’s latest starry ad enough to win back shoppers?
The photographer’s Annie Leibovitz. The models are a mix of successful, inspirational and well-known faces from actress Emma Thompson to Baroness Lawrence, the mother of murdered teenager Stephen.
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AnalysisOracle Retail Week Awards: From multichannel to ads, John Lewis stands out
John Lewis wins both the Postcode Anywhere Multichannel Retailer of the Year and the Nasa Marketing/Advertising Campaign of the Year.
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OpinionComment: What can retailers learn from YouTube's most popular ads in 2013?
On a very simple level we all need to understand why people use YouTube, what they view and why they share.
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AnalysisAnalysis: What’s in store at retail trade fair EuroShop?
The triennial store fest that is EuroShop is almost upon us once more. John Ryan reports on the must-sees of this event.
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NewsVideo: Bargain Booze launches Christmas TV ad centered on scotch eggs
Bargain Booze launched its comic Christmas TV ad campaign last night which is focused on popular festive party food, scotch eggs.
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AnalysisVideo: John Lewis second in YouTube's most viewed ads of 2013
John Lewis was pipped to the post on YouTube’s top 10 ads of 2013, coming in second behind mineral water brand Evian’s dancing babies advert.
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NewsThe Fragrance Shop debuts on TV through sponsorship deal
The Fragrance Shop has launched its first TV marketing campaign after securing a deal to sponsor seven digital channels.
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OpinionComment: It's too early to call Christmas just yet
Late last month I was asked to present to a German company on the latest retail trends and developments from around the world.
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AnalysisInfographic: Which Christmas ads generated the most awareness?
Which retail Christmas ads generated the most buzz? Data from YouGov’s Brandindex highlights whose ads worked and who didn’t.
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AnalysisAnalysis: Retail Christmas adverts - sifting the crackers from the turkeys
Which retail campaigns hit the right note and which need a rethink? Rebecca Thomson gets the views of two advertising experts and assesses social media reaction to some of this year’s Christmas ads.
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OpinionComment: What ‘I’m a Celebrity’ can teach retailers
Nothing says it’s nearly Christmas like settling down in front of a roaring fire, switching on the telly and watching minor celebrities getting covered in cockroaches.
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AnalysisInfographic: Retail Christmas ads - social media reaction
This year’s crop of retail Christmas ads met with varying degrees of success on social networks. Retail Week analyses the reaction to the ads.
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OpinionComment: Majestic Wine sparkles - can other retailers do the same this Christmas?
Majestic Wine’s interim results showed their customary sparkle as sales and profits advanced again.
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NewsJohn Lewis launches competition for aspiring singer to star in Christmas ad
John Lewis has launched a competition to give one member of the public the chance to record a version of the track featured in its popular festive advert, for a special live edition of the commercial on Christmas Day.
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AnalysisCampaign of the week: Sainsbury's ambitious Christmas ad risks being too divisive
Sainsbury’s ambitious festive campaign is a radical step-change for the grocer, but it is questionable whether the ad is what shoppers really want from Christmas advertising.
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OpinionComment: Retailers' Christmas ads - the good, the bad and the ugly
Mid-November and it’s little more than a week since stores were festooned with vampire costumes and we’d all been merrily sending a week’s wages up in multicoloured smoke.
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NewsOddbins launches 'light relief' Mother Christmas marketing campaign
Oddbins hopes to give consumers light relief amid a flurry of emotionally charged festive ads with its Mother Christmas marketing campaign.
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OpinionComment: Has Sainsbury's stolen John Lewis' Christmas ad crown?
Christmas officially starts when department store group John Lewis unveils its festive advert. And this year was no different.
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OpinionComment: Retail’s top line should rise this Christmas
Recent major headlines in retail occurred on the same day, when Marks & Spencer and Primark both revealed their latest trading results, giving an up-to-date picture of the current state of play in the marketplace.