Ethical fashion e-tailer Adili is pinning its hopes on the launch of an own-label womenswear offer to help reduce losses and further its growth potential.

In the six months to October 31, its pre-tax loss increased to£901,000 from£631,000 at the same point last year. Following a soft launch of own-label last summer, Adili will launch a full womenswear capsule collection next month.

Chairman Nick Samuel, who joined Adili in October, said: “Over the half-year Adili delivered strong revenue growth and achieved some important operational goals, including the launch of Adili’s own-label ranges.”

The e-tailer said it expects own-label to improve margins, increase brand awareness and give it greater control over supply chain.

Sales rocketed 78 per cent to£250,000 for the six-month period, with unique visitors to its site up to 239,715.

Adili has increased the number of product lines from 735 last year to 1,679 and the number of brands sold on the site from 42 to 68.

Sales in the four weeks to December 21 were up 33 per cent on the year before. From December 21 to January 26 sales soared 102 per cent.

Samuel added: “Looking ahead, we expect market conditions to remain very challenging but anticipate satisfactory growth in revenues.”