Adidas is to open a new format store in Bluewater shopping centre featuring innovative technology.
It is understood the 5,484 sq ft Adidas store, which opens this spring, will feature of a raft of digital elements including a virtual footwear wall.
Guy Thomas, head of retail leasing at Lend Lease, said: “We have a key focus on creating brand-led statement stores at Bluewater, and Adidas is the latest in a succession of leading international retailers to do so.
“Their decision reiterates Bluewater’s role as the destination of choice for innovative brands wishing to create a dominant presence in the UK.”
He added: “In addition, Adidas further strengthens our sportswear offer and the new breed of retail experience offered by fitness brands, including the recently opened Reebok Fitness Hub.”
The new store is located on the Lower Thames Walk of the Kent shopping centre, next to US lingerie giant Victoria’s Secret’s new shop, which also opens this spring.
CBRE and DTZ acted for Lend Lease.