Abercrombie & Fitch sister brand Gilly Hicks will make its debut in the UK this autumn after signing its first store at Westfield London.
The aspirational underwear brand is on heads of terms for the 5,000 sq ft store. It is understood the US retailer is also in discussions to take another store in a second London shopping centre.
According to sources, if the first store proves a success, Gilly Hicks will roll-out shops in a similar way to Hollister, its sister fashion brand.
Property agent NB Real Estate acts for the retailer bur declined to comment.