Landlord The Crown Estate and the Jermyn Street Association will host a garden party on London’s Jermyn Street on Saturday September 4 to encourage shoppers to the area.
The event will include catwalk fashion shows from retailers such as shirt makers TM Lewin and Hawes & Curtis, while Fortnum & Mason will host a tea party to show the art of making tea.
The event aims to celebrate English eccentricity and showcase the area’s specialist retailers. In-store promotions will also be available to shoppers.
The move follows recent shopping events held by the New West End Company on Regent Street and Oxford Street.
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