With Westfield Stratford City on the doorstep of the Olympic Park and set to be a major destination for athletes and spectators alike at Games-time, east London is at the start of an exciting new journey.

With Westfield Stratford City on the doorstep of the Olympic Park and set to be a major destination for athletes and spectators alike at Games-time, east London is at the start of an exciting new journey.

And with less than a year to go until the London 2012 Olympic and Paralympic Games, the timing will never be better to become a part of that journey and buy into the once-in-a-lifetime opportunity the Games will offer your business.

By Games time, an estimated 10,000 London 2012 merchandise items will be on sale in the UK. It is also anticipated that the London 2012 merchandise programme will generate more than £1bn of UK sales.

With over 50 licensees and a range that includes everything from clothing and accessories to mascots, soft toys and limited edition collectables, there is guaranteed to be something that appeals to your customers whatever their demographic. And with Westfield a key entry point of the park, all retailers should take advantage of our licensing programme to drive their sales.

  • Paul Deighton, chief executive, LOCOG