99p Stores is to launch in Ireland next month adopting a price-capped business model and trading as €uro 50 Stores.
The retailer will launch in Dublin’s Ilac Shopping Centre on Moor Street on September 7 and plans a further 150 stores across the UK and beyond in the next four years, creating more than 5,000 jobs.
Everything in the €uro 50 Stores shops is capped at €1.50 or less.
The Dublin store will take 99p Store’s portfolio to 150. All the group’s other stroes are in England and Wales.
99p Stores commercial director Hussein Lalani said: “This is yet further proof that European consumer spending patterns have changed forever. The days of consumers being ripped off paying two and three euros for day-to-day essentials are a thing of the past.”
Retail Week revealed in June that 99p Stores was planning an assault on the Irish market, before rolling out into further European markets.