By George MacDonald2019-11-19T11:00:00
All the big retailers’ Christmas ads are out now and one big name that more than most will hope its seasonal marketing push results in a sack-full of spend is Marks & Spencer.
This year’s clothing ad from Marks & Spencer is a departure from the past, when it seemed sometimes that it and rival John Lewis & Partners were competing for an Oscar with their cinematic prowess, as well as their share of the purse.
The change evident in M&S’ ‘Go jumpers for Christmas!’ campaign is refreshing.
The ad feels energetic, fun and contemporary. And, as marketing expert and BrandCap co-founder Rita Clifton pointed out, it is “packaged around a range” that customers can walk into shops, or click online, and buy.
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