Analysis: Shops and the 15-minute city – how to win in a hyper-local world

Canada Water 15 minute city mock up

As retailers look ahead to a post-Covid reality, could the French concept of a 15-minute city provide a recipe for success in the UK?

Hyper-localism has been a silver lining of lockdown for many. Forced to stay at home for months on end, many of us have fallen back in love with our local community. We turned our kitchens into offices, relied on our local shops like never before and replaced our gym sessions with walking, running and cycling outside.

A survey commissioned by property development firm Argent Related and conducted by insight agency Copa found that close to 60% of UK residents agreed that lockdown had enhanced their love of their immediate area.

This is a backdrop that begs the question of how shoppers’ relationships with and expectations of their local communities will change post-Covid – and one that has fuelled a resurgence in the urban planning model of the 15-minute city.

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