The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week StitcherAds is in the spotlight.

StitcherAdsweb

StitcherAds was nominated by Stephen Millard, chief executive at retail technology accelerator Eccomplished.

StitcherAds

Founded: 2009
Investment: $4.2m
Retail partners: SportPursuit, Zulily, SecretSales.com, Made.com, TopLAD, Gamer Heaven, Tiffany Rose, PetsPyjamas
Founders: Declan Kennedy and Conor Ryan

What it does:

StitcherAds automates the creation of Facebook direct response ads for tablet, mobile and desktop. It combines a retailer’s existing product catalogue feed with purchase and other behavioural data to select products, then enables the retailer to find the right custom audience for those products.

StitcherAds empowers the retailer to take advantage of Facebook’s targeted reach, quickly scale their ads and automatically deliver them to all devices. StitcherAds’ built in rules-based optimisation and analytics engine marketers to drive better campaign performance. For the online retailer advertising on Facebook, this results in lower Cost Per Acquisition (CPA) and increases ROI.

Why is it relevant to retailers?

By helping top flash-sale retailers grow their businesses through bespoke solutions, StitcherAds gained the experience and knowledge to develop an application that incorporates the best practices from these advanced, online retailers. Combining these leading practices with identity-based marketing on Facebook results in a powerful tool for other retailers to take advantage of this channel.

Using direct response pre-targeting and retargeting ads, StitcherAds make it easy for retailers to drive new customers acquisition and grow their online sales. Their software enables rapid scaling of ads—helping retailers increase revenue, lower CPA and achieve greater ROI through Facebook advertising.

“Audience” is the new “keyword”. Facebook is the best-kept secret in direct response, reaching people across devices at scale with highly targeted offers. Because Facebook uses real identity rather than cookies, which don’t work on mobile or tablet, you can influence throughout the path to purchase. But, like paid search five years ago, few purpose-built tools exist to help online retailers act and react quickly enough to get the best ROI.

StitcherAds is the first of a new generation of tools making it possible to get great performance from Facebook, with best practices for online retailers built in.

More information:

http://www.stitcherads.com/