Lucy Fisher
- Analysis
Analysis: What can retailers learn from the One Direction marketing machine?
The music business’ response to the challenges posed by the digital revolution offers useful lessons for retailers.
- Analysis
Analysis: Etail ideas for the ultimate user experience
Ecommerce has come a long way in the last decade. Lucy Fisher finds out which retail sites are leading the way from the customer’s perspective.
- Analysis
Analysis: How social networks can play a part in making the sale
Facebook stores have yet to convince shoppers as a transactional channel, but social networks shouldn’t be written off.